Strategic Electronic Marketing in Managing E-Business

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Strategic Electronic Marketing in Managing E-Business image
ISBN-10:

0324013191

ISBN-13:

9780324013191

Edition: 1
Released: Apr 27, 2000
Format: Hardcover, 368 pages
Related ISBN: 9780324072648

Description:

Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underlie marketing and how e-business marketing techniques will fundamentally change the traditional marketing process. Use this text to prepare students for careers in a rapidly changing environment of non-linear, online, interactive advertising; new product development and distribution processes; and reliance on databases. This text is suitable for both undergraduate and graduate students courses in e-commerce.

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