Student Learning Guide to accompany Effective Marketing
Released: Feb 14, 2001
Publisher: South-Western College Pub.
Format: Paperback, 400 pages
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Description:
This comprehensive learning guide reinforces the major topics in each chapter through the use of the following study tools: chapter summaries, vocabulary-building exercises, true-false and multiple choice questions, and critical thinking activities. In addition, crossword puzzles using key terms from each chapter help reinforce the definitions of marketing terminology.
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