Marketing Research: Marketing Engineering Applications

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Marketing Research: Marketing Engineering Applications image
ISBN-10:

0321046463

ISBN-13:

9780321046468

Edition: 1
Released: Jan 01, 1998
Publisher: Pearson
Format: Paperback, 152 pages

Description:

Presents marketing research software to be used in conjunction with materials used in a course in Marketing Research. Includes selections from the book, Marketing Engineering. Paper. CD-ROM included.

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