Benetton: the Family, the Business and the Brand
Released: Jan 01, 1999
Publisher: Little,Brown & Company
Format: Hardcover, 343 pages
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Description:
An account of the Benetton family and the rise of their controversial retail business, in which soft fabrics mix with high-octane petrol and Grand Prix motor racing, and coloured condoms combine with red-blooded Catholicism and capitalism.
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