Exper Psych: Udstg Psych Rsch

In this revision of their popular text, Kantowitz, Roediger, and Elmes, all prominent researchers in the field, continue to cover experimental psychology within the context of basic psychological concepts, discussing and clarifying methodology with well-selected examples of actual research. Five foundational chapters in Part I introduce readers to theory construction, observational and experimental research techniques, ethical issues, and reading and writing research reports. Each of the ten chapters in Part II is devoted to a specific content area (for example, psychophysics, perception, and conditioning and learning. In these chapters, the authors discuss and clarify research methods within the context of actual research methods conducted in these specific content areas. The result? Students connect methodology with research and can see for themselves the issues and problems that occur in conducting real research. The Seventh Edition includes chapters on current issues such as animal testing/animal rights, psycholinguistics, and brain wave measurement.