Strategic Management: Competitiveness and Globalization: Theory and Cases

Strategic Management: Competitiveness and Globalization: Theory and Cases image
ISBN-10:

0314207597

ISBN-13:

9780314207593

Edition: 2
Released: Oct 30, 1996
Format: Paperback, 0 pages
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Description:

Explains how firms achieve strategic competitiveness, emphasizing integration of resources and capabilities to achieve a sustained competitive advantage. Uniquely focuses the strategic management process on outcomes. Only text to integrate the resource-based view of the firm with the more traditional I/O model (Ch. 1 & 3). Global issues woven throughout the text, with a separate chapter (Ch. 8) devoted to international strategy. Includes a new chapter (Ch. 9) on cooperative strategies, coverage of the new competitive landscape (Ch. 1, 2 & 5), and material on new organizational forms used by firms to implement strategies (Ch. 10 & 11). Covers hot topics such as corporate governance, TQM, core competencies, strategic alliances, corporate entrepreneurship, and more. All opening cases and strategic focus segments are new to this edition. Internet coverage includes Research Activitiesafter each chapter, and an Introduction to the Internet appendix. Combined text/casebook contains 40 cases, 32 new for this edition, and is also available in separate concepts and cases paperback versions; an additional 110 cases are available for customization. Authors are acknowledged experts in strategic management.


























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