Strategic Management: Competitiveness and Globalization: Cases

This casebook has 37 cases that represent a myriad of strategy topics and company types. Service companies, manufacturing organizations, multi-national corporations, small businesses, and foreign companies, are among the business organizations represented. Detailed case notes are supplied by Victoria Buenger (Vanderbilt University). These cases, along with 71 others, are also available in a customized format. The authors meticulously reviewed hundreds of cases to create this outstanding package.