Effective Marketing: Creating and Keeping Customers

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Effective Marketing: Creating and Keeping Customers image
ISBN-10:

0314063587

ISBN-13:

9780314063588

Released: Jan 01, 1995
Format: Loose Leaf, 604 pages

Description:

Effective Marketing presents a lively picture of marketing as a dynamic, competitive, and creative activity that is part of our every day lives. The book discusses academic theory, yet it is contemporary and practical.

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