Effective Marketing

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Effective Marketing image
ISBN-10:

0176414975

ISBN-13:

9780176414979

Released: Nov 22, 2007
Format: Paperback, 528 pages

Description:

A consolidated coverage (paperback and 17 chapters) of the principles of marketing, Zikmund and d'Amico's Effective Marketing stands out not only for its ease of reading, but also for its presentation of the marketplace as a dynamic interplay of relationships.

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