Strategy: Process, Content, Context
Released: Apr 25, 1994
Publisher: South-Western College Pub.
Format: Paperback, 896 pages
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Description:
A combined reader and casebook for introductory strategic management courses. Offers a balanced coverage of the main themes of strategic management and a broad representation of the different approaches and theories. A European perspective is reflected in the choice of topics, articles, examples and cases.
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