New Theories of the Multinational Enterprise

New Theories of the Multinational Enterprise image
ISBN-10:

0312570589

ISBN-13:

9780312570583

Author(s): Alan, M. Rugman
Released: Jan 01, 1982
Format: Hardcover, 303 pages
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Description:

This book brings together the work of noted authorities in the field of multinational enterprises who explain and debate the merits of internalization theory as the new general theory of the multinational enterprise. Alternatives to internalization, such as licensing, joint ventures and other contractual arrangements are also evaluated. There are many applications to actual businesses, such as in the hotel, fish, food and banking industries. Also considered are regional office location and applications of the theory to Canada, Japan, the former Yugoslavia, the UK and USA.

























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