Managing Green Issues

Managing Green Issues image
ISBN-10:

0312237162

ISBN-13:

9780312237165

Released: Mar 07, 2001
Format: Hardcover, 205 pages
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Description:

The management of environmental has become a key concern for many companies. Not only do these issues influence how an organization is seen and how its reputation is judged, it has huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This book contains much practical advice, with case studies, and will guide the modern organization on how to channel environmental issues to gain competitive advantage.

























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