Investment Appraisal: A Managerial Approach

Ventures can only be successful, says Pettinger (management, U. College London) if attention is given to the full range of factors present in any situation in which ventures are proposed or contemplated. He analyzes the management or directional aspects of investment decision making and the opportunities, benefits, and consequences for organizations of ensuring that investment appraisal is consistent with organizational business strategy. Annotation c. Book News, Inc., Portland, OR (booknews.com)