Media Communication: An Introduction to Theory and Process

Media Communication: An Introduction to Theory and Process image
ISBN-10:

0312212011

ISBN-13:

9780312212018

Author(s): WATSON, JAMES
Released: Jun 15, 1998
Format: Paperback, 328 pages
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Description:

This book offers a much-needed introduction to studying the media--how the media function, how they are controlled, and the effect they have on their audiences. It provides clear coverage of the key concepts and ideas that are central to media studies, ex

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