The New How to Advertise: Expanded and Updated With New Chapters and Materials for Advertising in the '90s
ISBN-10:
0312077890
ISBN-13:
9780312077891
Author(s): Maas, Jane; Roman, Kenneth
Edition: Revised, Subsequent
Description:
An industry guidebook to advertising reevaluates the industry, offering advice on what works and what does not, brochures, sales pieces, the major issues that have emerged and are likely to increase in importance, and more.
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