Better brochures, catalogs, and mailing pieces

Everything you need to know to create Better Brochures, Catalogs and Mailing Pieces-The most important decision: positioning and strategy-The fifteen magic rules for better brochures-The layman's guide to better layouts-Ten ways to save money on production-Hotel brochures-fifteen secrets that fill rooms-How to attract more tourists-Promoting theme parks and attractions-What works best in college literature-Brochures to gain members, to advocate, to persuade, to sell-How to do more effective fund-raising literature-Catalogs that sell more-and cost less-How to make mailings more profitable