Advertising and Democracy in the Mass Age

Advertising and Democracy in the Mass Age image
ISBN-10:

0312065078

ISBN-13:

9780312065072

Edition: n
Released: Jan 01, 1672
Format: Hardcover, 195 pages
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Description:

This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould.











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