Research Methods in Service Industry Management

Research Methods in Service Industry Management image
ISBN-10:

0304335134

ISBN-13:

9780304335138

Released: Jun 01, 1998
Publisher: Thomson Learning
Format: Hardcover, 196 pages
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Description:

An analysis of research techniques in the service industries, focusing on the lack of direction in this field, and describing the whys and wherefores of research in this particular area, with a view to providing a practical perspective.











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