Research Methods in Service Industry Management
Released: Jul 23, 1998
Publisher: Cengage Learning EMEA
Format: Paperback, 196 pages
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Description:
An analysis of research techniques in the service industries, focusing on the lack of direction in this field, and describing the whys and wherefores of research in this particular area, with a view to providing a practical perspective. An analysis of research techniques in the service industries, focusing on the lack of direction in this field, and describing the whys and wherefores of research in this particular area, with a view to providing a practical perspective.
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