The Supermarketers

The Supermarketers image
ISBN-10:

0283995505

ISBN-13:

9780283995507

Author(s): Heller, Robert
Edition: First Edition
Released: Jan 01, 1987
Publisher: Dutton
Format: Hardcover, 384 pages
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Description:

This survey of dozens of marketing leaders and their marketing techniques explores the dynamics of today's consumer market and demonstrates how innovative ideas and well-planned campaigns lead to success

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