Fundamentals of Strategy

Fundamentals of Strategy image
ISBN-10:

0273757253

ISBN-13:

9780273757252

Author(s): GERRY JOHNSON
Edition: Second Edition
Released: Jan 01, 2011
Publisher: Ft Prenticehall
Format: Paperback, 312 pages
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Description:

Fundamentals of Strategyis a concise version of the market-leading text Exploring Strategy. It has been developed for students on short courses in strategy for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering. The book comprises 10 chapters, and focuses on the analysis and formulation of strategy.

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