Essentials of Global Marketing

Essentials of Global Marketing image
ISBN-10:

0273756540

ISBN-13:

9780273756545

Author(s): Hollensen, Svend
Edition: Illustrated
Released: Jan 01, 2012
Format: Paperback, 524 pages
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Description:

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

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