Essentials of Global Marketing

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Essentials of Global Marketing image
ISBN-10:

0273756540

ISBN-13:

9780273756545

Author(s): Hollensen, Svend
Edition: Illustrated
Released: Jan 01, 2012
Format: Paperback, 524 pages

Description:

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

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The Essentials of Global Marketing book is in very low demand now as the rank for the book is 11,435,904 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.

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