E-Business and E-Commerce Management: Strategy, Implementation and Practice

E-Business and E-Commerce Management: Strategy, Implementation and Practice image
ISBN-10:

0273719602

ISBN-13:

9780273719601

Author(s): CHAFFEY, Dave
Edition: 4
Released: Jan 01, 2011
Format: Paperback, 764 pages
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Description:

Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.

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