The Marketing of Sport

The Marketing of Sport image
ISBN-10:

027368826X

ISBN-13:

9780273688266

Author(s): Chadwick, Simon
Released: Jun 30, 2007
Publisher: Ft Pr
Format: Paperback, 555 pages
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Description:

The Marketing of Sport explores the latest developments in sports marketing with cutting-edge analysis by the world's leading sport marketing academics. International case studies, up-to-the-minute data and a wide-ranging list of websites provide an essential introduction to the key aspects of sport marketing.












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