Electronic Marketing: Theory and Practice for the Twenty-First Century
Released: Dec 17, 2003
Publisher: Pearson Education Canada
Format: Paperback, 456 pages
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Description:
"At last! A superbly crafted book that blends theory and practice! Electronic Marketing: Theory and Practice for the 21st Century describes how all aspects of the electronic revolution have revolutionised marketing."
Dr. Linda D. Peters, School of Management, Univeristy of East Anglia
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