Relationship Marketing: Management of Customer Relationships

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Relationship Marketing: Management of Customer Relationships image
ISBN-10:

0273676016

ISBN-13:

9780273676010

Author(s): Bruhn, Manfred
Released: Jan 01, 2002
Publisher: Ft Pr
Format: Paperback, 289 pages

Description:

Relationship Marketing: Management of Customer Relationships is essential reading for students studying relationship marketing at undergraduate or postgraduate level but will also prove invaluable to practitioners who wish to update their knowledge.

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