Corporate Strategy

In the fast moving area of strategy, this text provides the most comprehensive treatment of both rational and creative approaches to the subject. This revised and fully-updated edition continues to present a comprehensive, well-structured and critical treatment of strategic management for both the private and public sectors. Building on the success of previous editions, this highly acclaimed textbook will now include the latest developments in the area including- resource based strategy, and customer-driven strategy. With a teaching package that includes a lecturer's manual, powerpoints, extra long cases, and an interactive website, Corporate Strategy provides the lecturer and student with a flexible and exciting learning resource. Suitable for both undergraduate and MBA students on basic strategy courses.

This text presents a comprehensive and critical treatment of strategic management for both the private and public sectors. Features include the dynamics of competitive advantage and the 'dot.com' bubble, customer-driven strategy, resource-based strategy, the development of mission and objectives and new approaches to knowledge innovation and learning. Real-life examples include Roche Pharmaceuticals, e-Bay, Dyson and European Airlines, giving international coverage in terms of both theory and practical examples. Topics include organizational behaviour as well as economics and an exploration of strategy contributions from the marketing, human resource, finance and operations (production) functions.