Brand Storm A Tale of Passion, Betrayal and Revenge
Released: Feb 15, 2001
Publisher: Financial Times Management
Format: Paperback, 200 pages
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Description:
A colorfully presented resource on how to develop employees into a source of value, integrity, personality and difference so as to compete successfully in an ever more transient and impersonal world. Based on the premise that the internet heralds a new age in which consumers will be empowered, it presents a new way of looking at customers, the marketing mix, and brand definitions. Murray is a customer-service consultant. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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