E-Customer

E-Customer image
ISBN-10:

0273650203

ISBN-13:

9780273650201

Author(s): McKeown, Max
Edition: First Edition
Released: Dec 29, 2000
Publisher: Ft Pr
Format: Paperback, 256 pages
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Description:

A guide for businesses to learning to cater to e-customers and consumers, who have different needs than traditional consumers. Shows how to gain their loyalty by creating e-commerce tailored to their needs and what they will appreciate. Softcover.

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