Marketing Places Europe: How to Attract Investments, Industries, Residents and Visitors to Cities, Communities, Regions and Nations in Europe

Marketing Places Europe: How to Attract Investments, Industries, Residents and Visitors to Cities, Communities, Regions and Nations in Europe image
ISBN-10:

0273644424

ISBN-13:

9780273644422

Author(s): PHILIP KOTLER
Edition: 2nd
Released: Dec 15, 1999
Publisher: Ft Pr
Format: Hardcover, 314 pages
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Description:

Aimed at tourism agencies, students of tourism and local government agencies, this book explains how to adopt a strategic marketing plan that will enable places to adapt and conquer the ever-evolving world marketplace.











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