Corporate Strategy

Corporate Strategy image
ISBN-10:

0273643037

ISBN-13:

9780273643036

Author(s): Bennett, Roger
Edition: Revised
Released: Jan 01, 2000
Publisher: Ft Pr
Format: Paperback, 1029 pages
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Description:

This new edition of Corporate Strategy builds on the strengths and uniqueness of the first edition. This is the only text that provides comprehensive coverage of both rational and creative approaches to strategy. International coverage, which also marked out the first edition, has been expanded with the addition of a chapter on the global issues that affect strategy formulation. The structure of the book can be adapted for use on a variety of short, modular strategy courses and on more advanced courses. With a teaching package that includes a lecturer's manual, OHPs, extra long cases and an interactive website, Corporate Strategy provides the lecturer and student with a flexible and exciting learning resource.












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