International Business: A Strategic Management Approach (2nd Edition)
ISBN-10:
0273638971
ISBN-13:
9780273638971
Author(s): Hodgetts, Richard M.; Rugman, Alan M.
Edition: 2nd
Description:
(Pearson Education) A business text emphasizing economic and multinational approaches and strategic management, revised to be completely up-to-date. Includes coverage of international business strategy in action and key points and terms, featuring real cases and European examples. Previous edition published by McGraw-Hill in 1995. Softcover.
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