The Real Power of Brands: Putting Brands to Work in a Changing World (Financial Times)

The Real Power of Brands: Putting Brands to Work in a Changing World (Financial Times) image
ISBN-10:

0273613790

ISBN-13:

9780273613794

Author(s): Crainer, Stuart
Edition: First Edition
Released: Aug 03, 1995
Publisher: Ft Press
Format: Hardcover, 224 pages
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Description:

A practical introduction to brand management.











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