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The Real Power of Brands: Putting Brands to Work in a Changing World (Financial Times)
ISBN-10:
0273613790
ISBN-13:
9780273613794
Author(s):
Crainer, Stuart
Edition:
First Edition
Released:
Aug 03, 1995
Publisher:
Ft Press
Format:
Hardcover, 224 pages
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Description:
A practical introduction to brand management.
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