Corporate Strategy

Corporate Strategy image
ISBN-10:

0273607537

ISBN-13:

9780273607533

Author(s): Richard Lynch
Released: Jan 01, 1996
Format: Paperback, 848 pages
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Description:

He has taught both in the UK and overseas and has over 25 years' experience in industry. Taking an international perspective, Corporate Strategy considers both a rational approach to strategic decision making as well as the more creative aspects of the process. The author's extensive experience in researching, teaching and writing on international strategic issues means that the book is readable, relevant and above all comprehensive.

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