Business Planning: An Approach to Strategic Management
ISBN-10:
027303720X
ISBN-13:
9780273037200
Author(s): Richardson, Bill; Richardson, Roy
Edition: Subsequent
Description:
Aims to develop in students the knowledge and expertise essential to co-orduinate business activities and respond to change. Models and theory from the discipline of management science are illustrated using case studies and problem-solving exercises. An ELBS/LPBB edition is available.
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