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New Rhetoric, The: A Treatise on Argumentation

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New Rhetoric, The: A Treatise on Argumentation image
ISBN-10:

026800191X

ISBN-13:

9780268001919

Author(s): Perelman, Chaïm; Olbrechts-Tyteca, L.
Edition: First Edition
Released: Oct 31, 1973
Publisher: University of Notre Dame Press
Format: Hardcover, 576 pages
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Description:

The New Rhetoric is founded on the idea that since "argumentation aims at securing the adherence of those to whom it is addressed, it is, in its entirety, relative to the audience to be influenced," says Chaïm Perelman and L. Olbrechts-Tyteca, and they rely, in particular, for their theory of argumentation on the twin concepts of universal and particular audiences: while every argument is directed to a specific individual or group, the orator decides what information and what approaches will achieve the greatest adherence according to an ideal audience.

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