The New Rhetoric is founded on the idea that since "argumentation aims at securing the adherence of those to whom it is addressed, it is, in its entirety, relative to the audience to be influenced," says Chaïm Perelman and L. Olbrechts-Tyteca, and they rely, in particular, for their theory of argumentation on the twin concepts of universal and particular audiences: while every argument is directed to a specific individual or group, the orator decides what information and what approaches will achieve the greatest adherence according to an ideal audience.

New Rhetoric, The: A Treatise on Argumentation

Politics & Social Sciences

Perelman, Chaïm

Olbrechts-Tyteca, L.

Philosophy

University of Notre Dame Press

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Books by Olbrechts-Tyteca, L.

See the best price to sell, buy, or rent books by Olbrechts-Tyteca, L.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

New Rhetoric, The: A Treatise on Argumentation