Marketing Strategy
0256261180
9780256261189
Description:
Marketing Strategy is a flexible, short, paper-back text which can be used on its own or packaged with a casebook (Cravens, Lamb, Crittenden Strategic Marketing Management Cases - 1999) or with a custom published case book. It covers the concepts and theories of creating and implementing a marketing strategy. The text offers a focus on the strategic planning process and marketing's interfunctional relationships.
Best prices to buy, sell, or rent ISBN 9780256261189
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The Marketing Strategy book is in very low demand now as the rank for the book is 10,542,392 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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