Entrepreneurship

(4)
Entrepreneurship image
ISBN-10:

0256234787

ISBN-13:

9780256234787

Edition: 4th
Released: Jan 01, 1998
Publisher: McGraw-Hill,Inc.
Format: Hardcover, 640 pages

Description:

The text is intended for the undergraduate course in entrepreneurship and has been designed to instruct students on how to formulate, plan, and implement a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles help illustrate successful and not-so-successful ventures.

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