Selling: Building Partnerships (Irwin/McGraw-Hill Series in Marketing)
ISBN-10:
0256228264
ISBN-13:
9780256228267
Author(s): Weitz, Barton A.; Castleberry, Stephen B.
Edition: Subsequent
Description:
This text was the first to integrate the partnerships/relationship theme in the selling course. This theme was expanded and elaborated upon in the third edition.
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