Marketing Management: A Strategic Approach With a Global Orientation (The Irwin Series in Marketing)

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Marketing Management: A Strategic Approach With a Global Orientation (The Irwin Series in Marketing) image
ISBN-10:

0256125767

ISBN-13:

9780256125764

Author(s): Harper W. Boyd
Edition: 2nd
Released: Jan 01, 1995
Publisher: Chicago
Format: Hardcover, 555 pages

Description:

This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.

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