Understanding Consumer Behavior (The Irwin Series in Marketing)
Description:
A guide to marketing and consumer behaviour using a simplified framework of affect and cognition, behaviour and environment, with marketing strategy integrated throughout.
We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.
Want a Better Price Offer?
Set a price alert and get notified when the book starts selling at your price.
Want to Report a Pricing Issue?
Let us know about the pricing issue you've noticed so that we can fix it.