A Preface to Marketing Management (MCGRAW HILL/IRWIN SERIES IN MARKETING)

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A Preface to Marketing Management (MCGRAW HILL/IRWIN SERIES IN MARKETING) image
ISBN-10:

0256122512

ISBN-13:

9780256122510

Edition: Subsequent
Released: Jan 01, 1993
Publisher: Richard D.Irwin
Format: Paperback, 352 pages

Description:

Preface to Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

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