Preface to Marketing Management

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Preface to Marketing Management image
ISBN-10:

0071221115

ISBN-13:

9780071221115

Author(s): J.Paul Peter
Edition: 12th Revised edition
Released: Jan 01, 2011
Format: Paperback, 288 pages

Description:

"Preface to Marketing Management, 12e", by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

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