Consumer Behavior and Marketing Strategy (Irwin Series in Marketing)
ISBN-10:
0256105677
ISBN-13:
9780256105674
Author(s): Olson, Jerry C.; Peter,J. Paul
Edition: Third Edition
Description:
"Consumer Behaviour and Marketing Strategy, European Edition" is the European version of the very successful US text now in it's seventh edition. The academic rigour, which distinguished this book from its competitors, is retained as is the basic structure. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receives a balanced and integrated treatment. This European edition draws on the latest consumer research and applies it to the marketing problems of European companies. All concepts are viewed from a marketing management perspective.
Best prices to buy, sell, or rent ISBN 9780256105674
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