Consumer Behavior

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Consumer Behavior image
ISBN-10:

007125935X

ISBN-13:

9780071259354

Author(s): J.Paul Peter
Edition: 8th
Released: Jan 01, 2007
Format: Paperback, 576 pages

Description:

This book is a strategic look at consumer behavior in order to guide successful marketing activities. "The Wheel of Consumer Analysis" is the organizing factor in the book.

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