Marketing Management: Knowledge and Skills : Text, Analysis, Cases, Plans

Marketing Management: Knowledge and Skills : Text, Analysis, Cases, Plans image
ISBN-10:

0256092257

ISBN-13:

9780256092257

Edition: Subsequent
Released: Aug 01, 1991
Publisher: Richard D.Irwin
Format: Hardcover, 943 pages
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Description:

This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examp











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