Marketing Management: Knowledge and Skills : Text, Analysis, Cases, Plans
ISBN-10:
0256092257
ISBN-13:
9780256092257
Author(s): Donnelly, James H.; Peter,J. Paul
Edition: Subsequent
Description:
This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examp
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