Strategic Marketing Management Cases and Applications
ISBN-10:
025607898X
ISBN-13:
9780256078985
Author(s): David W. Cravens; Charles W. Lamb Jr.
Edition: 3rd
Description:
"Strategic Marketing Management Cases" is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies, and target market strategies.
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